His YouTube channel has more than 7,000,000 subscribers, and his podcast has more than 1,400 episodes under its belt. A phenomenon unto himself, Joe Rogan is the “elephant in the room” of podcasting.
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We hear a lot about about just how many podcasts are “out there.” At last count, we’re up to more than 800,000 podcasts.This fragmentation causes headaches for content creators and advertisers alike. Getting your podcast discovered by listeners is more difficult when you have so many competitors. For advertisers, reaching your target audience feels a lot more complicated than buying 3 or 4 radio stations in a market to hit your target.
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One of the hurdles still facing the podcast industry is the two-headed monster of measurement & monetization, with the former still holding back the latter. Measurement is improving by leaps and bounds, but there is still a gap in knowing who is listening to what types of podcasts. For those used to selling on traditional media metrics, it’s like trying to get full value for your hip, affluent-millennial-focused content when you’re limited to selling on 2+ ratings.
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Ad revenue isn’t the only way podcast creators can get payback for the passion they generate from their listeners. Merchandise, live shows and, perhaps simplest of all, a crowdfunding page can make a big difference. In The Canadian Podcast Listener 2019, we looked into these types of contributions, and who was contributing.
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If you have any avid podcast listeners in your life, you may have noticed that they love talking about the shows they listen to. Whether it’s telling another listener about a new podcast they’re listening to, or dropping interesting things they’ve heard into everyday conversation, it isn’t difficult to get them sharing their passion with others.
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In The Canadian Podcast Listener, we put a lot of attention on consumption; who’s listening, how many episodes are being listened to, and how much time are they spending with the medium. One of the questions we often get asked is: “where is this time coming from?”
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With paid music streaming services doing to music what Netflix did to movies and TV, there are even fewer places to advertise to affluent consumers who want their content on-demand. Findings from The Canadian Podcast Listener 2019 show that podcasts can help advertisers unlock this attractive audience.
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Do Podcast Listeners Really Access Podcasts on YouTube? The answer is “yes,” with a few qualifications.
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This shareable infographic about advertising opportunities for podcasts in Canada features highlights from The Canadian Podcast Listener 2018, co-published by Audience Insights Inc and Ulster Media, and supported by The Podcast Exchange (TPX).
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Certain misconceptions may be limiting the growth of podcasting.
And we see opportunities to open the doors wider to fuel greater growth in the industry.
This shareable infographic features highlights from The Canadian Podcast Listener 2018, co-published by Audience Insights Inc and Ulster Media, and supported by The Podcast Exchange (TPX).
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