We hear a lot about about just how many podcasts are “out there.” At last count, we’re up to more than 800,000 podcasts.This fragmentation causes headaches for content creators and advertisers alike. Getting your podcast discovered by listeners is more difficult when you have so many competitors. For advertisers, reaching your target audience feels a lot more complicated than buying 3 or 4 radio stations in a market to hit your target.
Read MoreIf you have any avid podcast listeners in your life, you may have noticed that they love talking about the shows they listen to. Whether it’s telling another listener about a new podcast they’re listening to, or dropping interesting things they’ve heard into everyday conversation, it isn’t difficult to get them sharing their passion with others.
Read MoreIn The Canadian Podcast Listener, we put a lot of attention on consumption; who’s listening, how many episodes are being listened to, and how much time are they spending with the medium. One of the questions we often get asked is: “where is this time coming from?”
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