Infographic: Breaking down the barriers to the podcasting club


This shareable infographic features highlights from The Canadian Podcast Listener 2018, co-published by Audience Insights Inc and Ulster Media, and supported by The Podcast Exchange (TPX).

For a deeper dive, read our blog about some of the ways in which new podcast listeners have a distinct profile from tenured listeners.


The Canadian Podcast Listener 2018 was conducted with a sample of 1,534 monthly podcast listeners aged 18+, who answered an in-depth survey averaging 15 minutes. Email invites were sent to a nationally representative sample of online Canadians from Maru Voice Canada in June 2018.

The full, in-depth report is available by subscription. For more information, visit